We believe that competition in a market economy, pursued in an ethical way, is the best way of delivering benefits to our stakeholders. We are committed to providing the best possible return for our shareholders. The criteria for our investment decisions, acquisitions and business relationships will be primarily economic but they will also include social and environmental considerations.

We will voice our opinions on government proposals and other matters that may affect our stakeholders but we will not make gifts or donations to political parties or intervene in party political matters.

We will communicate openly and transparently with all of our stakeholders within the bounds of commercial confidentiality.

We are committed to providing our customers with safe, reliable products and services that represent good value for money. We will work to understand, anticipate and respond to the needs of our customers and to provide them with innovative products and services. We value the trust our customers place in us and will safeguard the information provided to us in accordance with relevant laws.

Relationships with and between employees are based upon respect for individuals and their human rights. We will pursue equality of opportunity and diversity through our employment policies. We will encourage our employees to reach their full potential through training and development.

We expect all our employees to act with honesty, integrity and fairness. No form of bribery, including improper offers or payments to or from employees will be tolerated. All employees are expected to avoid any contacts that might lead to, or suggest, a conflict of interest between their personal activities and the business of Parkmobile. All employees are expected to avoid accepting hospitality or gifts that might appear to place them under an obligation.

We are committed to sustainable business practices and environmental protection. We will use finite resources carefully. We will promote the use of operational practices that reduce the environmental burden associated with our activities. We will support innovative developments in products and services that can offer environmental and social benefits.

We accept our responsibility to engage with communities and we will invest in society in a way that makes effective use of our resources, including support for charitable organisations.

We are committed to the health and safety of our customers, employees and the communities in which we operate. We will disclose any information that comes to our knowledge, which clearly demonstrates that any of our products or services breach internationally accepted safety standards or guidelines.

We will pursue mutually beneficial relationships with our business partners and suppliers. We will seek to promote the application of our Business Principles by our business partners and suppliers.